CODING AND DECODING FOR CHILDREN
Coding and decoding is a principal used in advertising to simply make the consumer think.
The advert provides a code or message for the consumer to decipher. Instead of wondering weather they want to purchase into the product or service offered, the consumer is focused on understanding the message whilst subliminally thinking about the product or service advertised.
As a result, the advertiser as placed thoughts of the product in the consumers mind which can only help sell more of what they have on offer.
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