- Frame can be empty or full
- Characters/products can be in the background or the foreground
- Everything in is constructed/ has purpose for a message
- Extreme close ups show only a section of a person/object/product to focus attention
- good for detail
- often used to discomfort
- very dramatic
Close up
- Close ups frame a particular section of the body of a character or product
- They draw attention to a facial expression or particular action or object
- A medium shot is used to show characters interacting
- helps audience see body language e.g intimacy
- this shot often shows the relationship between product and setting
Extreme Long Shot
- Shot is used to indicate a sense of setting and scale
- It is useful when portraying an overwhelming feel through the use of environment
- Used to establish location and a feeling of isolation for the audience
Eye level shot
- level of camera creates a degree of normality for the viewer
- the viewer can feel personally connected to set character at eye level
- Presents character/product in position of power
- things appear to be bigger than they are
- what is seen seems awe-inspiring, powerful or odd
- suggests object/character is below viewers POV. The audience feel in power
- uses to suggest size/scale
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